The 1° Difference

At 211° water is hot. At 212° it boils. With boiling water comes steam and with steam you can power a train. One extra degree makes all the difference. We are that extra degree and we want to take our dealers far past their boiling point. 212° Marketing Group is an automotive marketing company with a focus on digitally driven direct mail. Our cutting edge technology along with an innovative sales process allows us to generate more profit for our dealers while providing a unique sales experience for your customers.

It’s Time to Turn Up the Heat

Each one of our dealers follow the same qualifying steps. It is our belief that although one strategy does not fit all, one process does. This calculated approach is fueled by our desire to assess a dealer’s needs as opposed to sell a product. Often times the most practical marketing plan for a dealer is the least profitable for us. However, we choose to look at each opportunity as a partnership rather than just a transaction. This mentality is why we do what’s right for our dealers every time.

Direct Mail

A good direct mail piece will stand out even in a crowded mailbox. The goal is to grab the customer’s attention and get them in the showroom immediately.

Digital

We help dealers dominate their competition by using customized strategies to help lead their online market.

Staffed Events

Our direct mail campaigns drive a ton of traffic to your store in a short amount of time. If this happens, the sales people could get overwhelmed and miss opportunities. One of our professional sales teams will help you manage the influx of traffic making sure that no opportunities are missed.

Sales Training

No need to worry about your sales people being capable of handling a customer. 212° offers online and in store training to help your sales team learn the correct process to sell a customer.

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