Digital Marketing

Why is our mail different?

Digital Kiosk vs Prize Board- The kiosk is a new innovative tool designed to create an enhanced level of customer interaction, while igniting similar emotions of thrill and excitement like that of a casino environment. This virtual slot machine is a modern replacement for the infamous prize board. It is a fun experience for customers and requires them to verify all of their information before playing. This allows you to have an electronic copy of everyone’s registration information in order to know exactly who came into the showroom and who needs to be followed up with in the future.

Tracking Technology- Our proprietary tracking technology will tell you everything you need to know about the customers that are interacting with your mail piece. Whether they are in the showroom or checking in online, this tool will help you manage all of the data collected during your campaign. Some of the additional features include real-time mail tracking and zip code analysis, hot lead management, credit app portal, CRM integration and more. The information this tool provides will paint a picture of your current campaign while determining how to improve future ones. All of this information eliminates any educated guessing when it comes to the marketing data and analytics for your dealership.

PURLs- Also known as personalized URLs, a purl gives the customer an opportunity to digitally register before coming into the dealership. Regardless of what type of advertising you’re doing, there will always be customers that won’t accept your invitation. There are various reasons as to why, but it’s typically a result of skepticism, lack of time or feeling more comfortable on the internet (as is true with many customer these days). Rather than never seeing these customers, you now have an option to collect their information digitally and set an appointment over the phone.

Prizes- We use prizes with a higher value. This combats a customer’s natural assumption that the lowest value prize on the mail piece is what they won. There will be a handful of high value prizes given away such as tv’s, tablets, iPads and more. This creates an enhanced level of excitement and energy in the showroom, further validating the event. Pictures of the customers that won various prizes will go on your Facebook, website, etc. This will not only attract more customers but it will also help validate the event further.

Digital Integration- We can promote the same message on the mail piece through your social media accounts by Facebook targeting customers the mail piece was sent to.

Data- Most dealers don’t realize how important accurate data is to the success of their campaign. The average data set in the market right now is around 10-20%. That means on the high end an average of 1 out of every 5 customers has some form of inaccurate data associated to them. This is usually a result of data companies not updating records frequently enough, not pulling from enough sources and not cross referencing against existing data sets. This is how our data is filtered because we know how crucial accurate data is to your event.

Quality- We are a firm believer that the quality of the piece initially reflects the quality of the dealership to the customer. It is a major driving factor as to whether a customer decides to come to the dealership or not. Things like paper weight, ink quality, layout and design, size, shape, etc. are imperative to having a high response rate.

Real-time CRM Lead Integration- One of the most valuable aspects of a direct mail sale is the data being collected. We all know that more customers won’t end up buying than will for various reasons. The information that you are collecting from them is key to making those residual sales. A lot of dealers make the mistake of having their sales people write all of the customers information down on a piece of paper. This ends up getting lost, shredded or thrown away by the end of the sale. None of information ends up making it into the CRM. One of the most valuable things in today’s world is consumer data and all of the information you just collected from consumers in your market just got thrown away. At 212 we have solved this problem. Every aspect of the sale is done digitally which allows us to collect and track every bit of information. Not only is the customers information automatically being saved into our system but we also have it set up so that its being put directing into your CRM real-time. As soon as a lead comes in its put into a lead source in your CRM for immediate follow up.

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Extra’s and Add-Ons

Kiosk Display Booth- The kiosk is a new innovative tool designed to create an enhanced level of customer interaction, while igniting similar emotions of thrill and excitement like that of a casino environment. This virtual slot machine is a modern replacement for the infamous prize board. It is a fun experience for customers and requires them to verify all of their information before playing. This allows you to have an electronic copy of everyone’s registration information in order to know exactly who came into the showroom and who needs to be followed up with in the future.

Tracking Technology- Our proprietary tracking technology will tell you everything you need to know about the customers that are interacting with your mail piece. Whether they are in the showroom or checking in online, this tool will help you manage all of the data collected during your campaign. Some of the additional features include real-time mail tracking and zip code analysis, hot lead management, credit app portal, CRM integration and more. The information this tool provides will paint a picture of your current campaign while determining how to improve future ones. All of this information eliminates any educated guessing when it comes to the marketing data and analytics for your dealership.

Prizes- We use prizes with a higher value. This combats a customer’s natural assumption that the lowest value prize on the mail piece is what they won. There will be a handful of high value prizes given away such as tv’s, tablets, iPads and more. This creates an enhanced level of excitement and energy in the showroom, further validating the event. Pictures of the customers that won various prizes will go on your Facebook, website, etc. This will not only attract more customers but it will also help validate the event further.

Sales Training- 212 offers training services for your sales team in order to prepare them for your event. Our trainers have over 20 years of experience in the direct mail event business and can teach your sales people how to convert a customer, manage traffic, and sell some cars. This is a great investment that will pay for itself if you choose to run a sale without one of our sales teams.

BDC- Phone calls play a pivotal role in the success of a sale. There are two main methods for a customer to make contact with the dealership. Come in or call. This means whoever is in charge of the phones has an equally important job as a sales person. If you don’t have the ability to properly manage the phone calls we can provide a BDC service for our customers. We will have a professional come to your store to manage all incoming phone calls from the mail piece. He/She will focus solely on setting appointments for your sales staff.

Widgets- There are many different ways to enhance a mail piece. One of the ways is to add whats called a widget. Widgets stand out and force the customer to spend more time interacting with the mail piece; Some of our most popular widgets are pull tabs, keys, code case, and spy glass.

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